As Chief Marketing Officer and their first hire, I helped bring Quest Nutrition to market in 2011. Just three years later, Quest was named as the second fastest growing company in North America by INC Magazine.
VR Trivia Battle is the first-ever social VR game show. At its peak, VR Trivia Battle had over 2,700 monthly active users, a Discord community of 300 and is available in hundreds of VR arcades around the world. I formed a partnership with HTC who helped fund development and co-hosted the launch tournament. Thousands of players competed to win HTC hardware, Viveport gift cards and more.
I was brought on to lead the marketing turn around for a venture-backed CPG brand. In six months we did a complete rebrand, doubled ecom revenues and created the best performing social content in the history of the brand. Read on for a recap of the results achieved.
The CheatClean machine was an experiential marketing initiative that I developed. The custom food truck served samples of Quest Nutrition products as well as fan favorite recipes. The seasonal Pumpkin Pie flavor launch was the biggest in Quest history and included a coordinated release both online and in stores.
Aligning nationwide retailers, ecom channels and social influencers for a day-and-date product launch had never been done in the health and fitness space. I wanted to treat new product releases to be events, closer to an iPhone release than a classic CPG roll out. Our innovative launch campaigns created unprecedented foot and website traffic and resulted in record setting revenues.
The seasonal Pumpkin Pie flavor launch was the biggest in Quest history and included a coordinated release both online and in stores. For the launch video, I knew we had to take our YouTube content to a new level. Our Pumpkin Pie prank video included some of the biggest YouTubers and made a real splash with over 2.5m views!
After meeting YouTube sensation Cassey Ho, I pitched her an idea for a cooking show based on the amazing recipes our fans were creating with Quest Bars. Not only did we make two seasons of innovative branded entertainment, Cassey became an important part of the Quest family. Cooking Clean with Quest paved the way for launching Quest Studios and our original content division.
When I discovered the YouTube star Matt Santoro loved Quest Bars, I knew we had to make a series together. Food for Thought adapted Matt's signature style in a two-season series about interesting foods facts. Matt was going through a health and fitness journey at this time, so we got to introduce his millions of fans to our fun and welcoming brand.
As an avid gamer, I wanted to help shift perceptions about what it takes to be a professional gamer. I created the Quest Gaming division and formed a partnership with champion esports team, Team Liquid, to show that gamers are athletes too. #GamerFood
My weekly newsletter about technology and its impact on culture.
I created an Instagram post generator using machine learning. Read on for how it was created.
As part of the unveiling of our fan community, Quest Labs, I developed a virtual reality experience for the Mr. Olympia trade show. We brought nearly 1,000 people through an interactive VR food tasting experience to let fans taste the future of Quest.
I wanted to show how emerging technology, like virtual reality, can help people live a better life. Quest Nutrition and HTC teamed up for the Mind and Body VR Hack-A-Thon where dozens of developers created experiences that helped people live better.
I created Thirst VR based on a screenplay I wrote years earlier. The highly rated post-apocalyptic on-rails shooter has over 10,000 downloads and thousands of minutes played every month in VR arcades around the world, including an exclusive deal with YJM Games in South Korea.
Above is sample work from my time as Chief Marketing Officer at Quest Nutrition, and CEO of RLTYCHK, as well as projects with Digital Future. Click each for more details. For more information, see Articles and Appearances.