There is a revival of high quality branded content happening right now. Brands like GoPro, Red Bull and Marriott know what Procter & Gamble knew when they created Soap Operas at the dawn of TV; nothing is more powerful than great content. And to create great content you need great talent. We recently launched the final episode of our […]
As I predicted, the JK Wedding video had a huge spike thanks to the Office Season Finale spoof. According to Mashable According to Visible Measures, prior to the comedic television spoof, the video was averaging around 105,000 views/day. Immediately following Jim and Pam’s TV wedding done JK-style, however, the original once again got passed around with […]
In 1994, Apple Computer began developing the Power Macintosh 7100. They chose the internal code name “Carl Sagan”, the reference being that the mid-range PowerMac 7100 should make Apple “billions and billions”. Today YouTube announced that they serve one Billion videos a day. So in honor of that, is this:
Last nights Season Finale of ‘The Office’ ends in the epic “Office Wedding Dance’ (above). Leave it to ‘The Office’ to transcend mediums and spoof this popular viral in a way as… touching as the original. Perhaps even more as we know Pam, Jim, and the rest of Dunder Mifflin in an intimate way that only television (At least, for the moment) can create.
I wrote about the original JK Wedding Dance previously and it’s now more important than being Sony’s #8 music video on YouTube (And I bet that will rise the ranks for a few days following the Office spoof). It’s a new kind of Traditional and New Media merge – One of content and ideas rather than technical or distribution paradigms. It sets a precedent that it’s ok for TV to copy the Web. Audiences will get it.
Sure, there are production snafus, but the 172 communication students (And boy, Com majors really are the same everywhere) who put together this one-take ‘lipdub‘ did a damn good job. Allegedly only took them two takes, but I assume hours of planning. Impressive stuff. You know what else is impressive? Half a million views in […]
According to NewTeeVee the the JK Wedding Entrance Dance (above) is Sony’s 8th most popular music video on YouTube, with nearly 26 million hits. When it was first released, Sony had a major problem. The song, Forever by Chris Brown, was their ‘property’. Lord knows Jill and Kevin Peterson didn’t pay no stinkin ASCAP fees. And […]