Reality is shifting, and no one understands what’s real anymore. A new version of reality has emerged and it’s manifesting itself in strange phenomena such as Frye Fest, fake news and synthetic influencers. This version of reality – the synthetic layer – sits on top of our senses and language, and has emerged thanks to […]
Tag Archives: synthetic influencer
The Confused Egg
An egg is the most popular synthetic influencer ever. World Record Egg, the world record holder for most liked Instagram post, accomplished what every Instagram star aims for – Huge exposure and a massive brand deal. And I still don’t understand it. Here are the top wins and losses from the Hulu Egg Campaign.