Reality is shifting, and no one understands what’s real anymore. A new version of reality has emerged and it’s manifesting itself in strange phenomena such as Frye Fest, fake news and synthetic influencers. This version of reality – the synthetic layer – sits on top of our senses and language, and has emerged thanks to […]
An egg is the most popular synthetic influencer ever. World Record Egg, the world record holder for most liked Instagram post, accomplished what every Instagram star aims for – Huge exposure and a massive brand deal. And I still don’t understand it. Here are the top wins and losses from the Hulu Egg Campaign.