I remember when I first interviewed with the three Quest founders to join as the head of marketing. I laid out a plan to earn their first million fans, and explained that, to do it, the company would need to create a content studio. They thought I was joking. Back in 2011, a branded content […]
Tag Archives: starbucks
The Future of Buying
Who do you think has the top mobile payment app in the US? Apple? Google? Maybe Samsung? None of the above. It’s Starbucks. Of the 55 million Americans who used a mobile payment app this year, more than 40% will have done it on the Starbucks app. It’s an amazing example of how a strong […]