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Tag: post truth

Posted on January 23, 2019February 7, 2019

Hacking Human Laziness with Internet Heuristics


Admit it. Humans are lazy. And easily tricked.

Our brain, in its never-ending quest to preserve glucose, seeks shortcuts. If our brains didn’t do this, we would be paralyzed by every mundane choice. These shortcuts are known as heuristics, and heuristics are the cornerstone of marketing manipulation.

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About

I am the co-founder and CEO of VR startup, RLTY CHK. Former CMO of unicorn CPG Quest Nutrition. Consultant to innovative brands.

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