Admit it. Humans are lazy. And easily tricked. Our brain, in its never-ending quest to preserve glucose, seeks shortcuts. If our brains didn’t do this, we would be paralyzed by every mundane choice. These shortcuts are known as heuristics, and heuristics are the cornerstone of marketing manipulation.
Humans are nothing, if not predictable. Say we can’t do something and, damnit, we are going to do it, or scream about how ‘they’ wont let us. While the IHOB campaign short circuited our need to gossip, the Exclusive Mural zeros in on both our need to belong, and our fear of being excluded from […]