I remember when I first interviewed with the three Quest founders to join as the head of marketing. I laid out a plan to earn their first million fans, and explained that, to do it, the company would need to create a content studio. They thought I was joking.
Back in 2011, a branded content studio was a pretty crazy idea, especially to three guys who just put their houses on the line to bootstrap a protein bar company. A content studio? To sell protein bars?