Brands have an unprecedented opportunity to utilize virtual and augmented reality to drive incredible business results. To study this, we partnered with YuMe, Isobar and RetinAd to measure brand recall and biometric response to people playing our game, Kiss or Kill.
Read on to learn about the most effective ways to use ads in VR.
My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality.
Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers and theorists like Marshall McLuhan, Jony Ive, and Raymond Loewy had to innovate within new mediums. We can use their experience to inform today’s virtual reality design process.
If you are thinking about joining the VR crusade, these three lessons, inspired by history’s greats, will help save you time and fine tune your thinking. Consider these early (and often) before opening your VR engine of choice.
In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference.
There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing tools which help amplify this mindset, allowing you to move fast and, hopefully, make things. With these tools, a little luck, and a lot of tenacity, our six-month-old VR startup is heading to the Game Developers Conference to present our new game at Valve’s booth.
I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever.
Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through the awkward early days. VR will soon combine the emotional impact of a local experience with the global audience of a YouTube video. This new medium will allow for a brand-to-brain connection, providing direct access to consumers’ hearts and minds.
I’m a bit obsessed with real time sales data. At Quest I’d always have a window open showing our daily sales and I’d refresh it frequently – especially on big days like a new product release or Cyber Monday.
It’s not the dollars but the indicator of progress that I love.
With RLTY CHK we get that data through the Steam partner portal. We’re in the very early stages of our game releases so sales are consistently low. We’re focused on creating great games through our fan development process, not unit sales. Those will come next year with our full release.
So imagine my surprise when I saw this on Monday morning…
There is a revival of high quality branded content happening right now. Brands like GoPro, Red Bull and Marriott know what Procter & Gamble knew when they created Soap Operas at the dawn of TV; nothing is more powerful than great content. And to create great content you need great talent.
We recently launched the final episode of our series FOOD FOR THOUGHT with Matt Santoro. It is our highest performing series to date with over 1.5 million views and is responsible for doubling our YouTube subscribers from 60,000 to over 120,000 in just two months.
I’ve distilled some learning from the process into three techniques you can use to help you work with YouTube stars and create impactful content.
I had a great time on Eric Siu’s Growth Everywhere show. See embed below for the full episode. Eric knows the space better than most, so he asks great questions and surfaces a lot of actionable advice.
We cover content creation, hiring, culture, SEO, the media mix and more!
Pro Tip: Playback at 2x speed. It doesn’t look like that feature is live yet on YouTube embeds, but if you click through to the episode page, the settings icon appears and you can select 2x there. It’s how I listen to all interviews and lectures on YouTube. All the info in half the time!