Chances are, Eugene Wei’s epic tome, Status as a Service, found its way to you this week. At 74 pages, it’s a long read that most people may, unfortunately, abandon ten minutes in. So, having read it, allow me to convey status by exploring Wei’s article and how it relates to human nature.
Category Archives: Social
Three Ways to Start Marketing on Facebook Messenger
Consumer technology products are increasingly an essential part of brand marketing. Just as marketing teams need great storytellers, they also need great technologists. A prime example of technology driving brand growth are chatbots. Even Mark Zuckerberg agrees.
Quick take: Oculus Venues Social Seating
Have you ever run into someone that you sort of know on a street halfway across the world? There’s something magical and fun about the serendipity. A neighbor you might ignore in your elevator you are suddenly ecstatic to see on the streets of London. Oculus Venues has captured that magic with their social seating.
The Power of One Fan
I’m a bit obsessed with real time sales data. At Quest I’d always have a window open showing our daily sales and I’d refresh it frequently – especially on big days like a new product release or Cyber Monday. It’s not the dollars but the indicator of progress that I love. With RLTY CHK we […]
The Return: Building a Brand in the Social Age
When I last posted in 2011, I had left Michael Eisner’s new media company, Vuguru, and was recruited to lead marketing for Quest Nutrition. My decision to join Quest, a young and unknown protein bar company, seemed crazy to most. But I saw it as the perfect opportunity to combine my passions for community-building, innovative […]