#KaraJack Quick Take: 4 takeaways from the Jack Dorsey and Kara Swisher Twitter Interview

Recode wonder woman Kara Swisher interviewed Twitter CEO Jack Dorsey on Twitter last night. It was, unsurprisingly, a terrible medium to conduct an interview. Recode republished the interview in order, which misses some of the nuance, but is the best place to catch up.

Jack has been on a strange media tour during past few weeks, including stops on both Joe Rogan’s and Sam Harris’ podcasts. All of these interviews have the same empty, passionless quality. The interviewers wanted concrete examples about what Twitter is doing, Jack only musters vague responses like “we’re better at prioritizing impact now”. The responses have all felt… slippery. And if you are going to be slippery (even if for good reason) why do a media tour?

Here are my top four takeaways from #Karajack.

Continue reading “#KaraJack Quick Take: 4 takeaways from the Jack Dorsey and Kara Swisher Twitter Interview”

Three Reasons Why IHOB was a Brilliant Campaign 

Imagine getting your top competitors to announce a new product for you….

The human brain is incredibly lazy. It has so much information to process that it will do whatever it can to simplify and quickly come to a conclusion. The best thing about these lazy brain quirks is that you can consciously know them, study them, even deploy them against others, and they will still effect you.

If you design something that bypasses the frontal lobe then strategy goes out the window. There’s a studied medical condition where those with certain frontal lobe injuries lose their strategic ability.

Case in point, the IHOB campaign. This simple stunt bypassed the social media managers logical and strategic minds, sent them into “I must respond!” autopilot, and they began tweeting… on their competitors behalf. Can you imagine doing that if you took a few hours to really analyze what was going on?

In celebration of the lazy human brain, and to allow its autopilot effects to take hold of me, here are the top three reasons why the IHOB campaign was brilliant. Continue reading “Three Reasons Why IHOB was a Brilliant Campaign “