How an US Magazine Article Made me Rethink Everything

It was the beginning of a non-stop day at Quest HQ with questions and ideas coming from every corner of the office; YouTube series ideas and talent questions, chips retail launch specs and what about that new ad format? Keeping up with the outside world, I checked Google Analytics to see how e-com was doing. […]

Chips Gone Viral: 3 Stages of a New Product Launch

Picture tens of thousands of fans waiting by their computers, refreshing a website to pre-order the hot new product. Is it the iPhone 6? Oculus Rift? Nope, it’s a bag of chips. How do you pre-sell chips on the internet? Through the power of community.

The Big Fight and Monetizing Your Life

I’m an Apple Fan Boy. I don’t try to hide it with my MacBook Pro, iPhone and iPad. They are great devices. But lately I’ve been… looking. It started with the HTC EVO. Based on the specs and the early reviews, this phone looks like a beast. Or as Engadget said … its magnificent list […]

Screen Size Democracy

Nick talking about his iPad again. Awesome. I’ve been watching old episodes of Arrested Development and The Office in ‘passive mode’ on my iPad for a while. They play like music in the background. I’ll glance over while making dinner or brushing my teeth. Why not, right? The iPad makes me want to have content playing […]

This is how you’ll be Touching Video

I was about to finish up a different post when I found this http://craftymind.com/factory/html5video/CanvasVideo.html Go there. Now. In your modern HTML5 compliant browser. This is a seemingly small step with HUGE implications. While this implementation may not seem exciting at first glance, this is a perfect example of ‘touching’ video. More later.

Momentum: Recapping Dallas

Last Saturday I was part of a panel at the Dallas International Film Festival about creativity on the web. Short, one-off viral videos have driven interest in original content for the web. But with the introduction of hi-def, web-based players, cheaper high quality cameras and increasingly savvy viewers we may be approaching a watershed moment: […]

Success, Failure, Lightsabers & Awards: Moving on from the 2010 Streamys

The first film festival I ever entered was a statewide German competition called Sprachfest (The cool kids in central Maine took German for their required language class). I, unfortunately, was horrible at German. My recipe for a good grade, as it often was, was to make a movie. I wrote a script in English and had […]

JK Wedding – 12 Million Views thanks to ‘The Office’

As I predicted, the JK Wedding video had a huge spike thanks to the Office Season Finale spoof. According to Mashable According to Visible Measures, prior to the comedic television spoof, the video was averaging around 105,000 views/day. Immediately following Jim and Pam’s TV wedding done JK-style, however, the original once again got passed around with […]