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Use These 3 Lessons From the Past to Create the Future of VR

My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality.

Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers and theorists like Marshall McLuhan, Jony Ive, and Raymond Loewy had to innovate within new mediums. We can use their experience to inform today’s virtual reality design process.

If you are thinking about joining the VR crusade, these three lessons, inspired by history’s greats, will help save you time and fine tune your thinking. Consider these early (and often) before opening your VR engine of choice.

Read the entire article on UploadVR.

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Doing the Impossible: From Idea to Demoing at the Game Developers Conference

In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference.

There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing tools which help amplify this mindset, allowing you to move fast and, hopefully, make things. With these tools, a little luck, and a lot of tenacity, our six-month-old VR startup is heading to the Game Developers Conference to present our new game at Valve’s booth.

I’ll tell you how we did it.

Read the entire thing on UploadVR.

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Spilling all the Quest Marketing Secrets – Interview on Growth Everywhere

I had a great time on Eric Siu’s Growth Everywhere show. See embed below for the full episode. Eric knows the space better than most, so he asks great questions and surfaces a lot of actionable advice.

We cover content creation, hiring, culture, SEO, the media mix and more!

Pro Tip: Playback at 2x speed. It doesn’t look like that feature is live yet on YouTube embeds, but if you click through to the episode page, the settings icon appears and you can select 2x there. It’s how I listen to all interviews and lectures on YouTube. All the info in half the time!

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Playlist Live

I had a great time at Playlist Live and joining their business panel with guests Shay Butler, ShayCarl / Shaytards; Chrystina Woody, VP of Communications, StyleHaul; Will Keenan, President, Endemol Beyond; Jonathan Weilbaecher, VP of Optimization and Content Strategy, Collective Digital Studio; Adam Klaff, Head of Business, Development, VHX; Ali Adab, VP Content & Partnerships, BroadbandTV. 

 

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How an US Magazine Article Made me Rethink Everything

It was the beginning of a non-stop day at Quest HQ with questions and ideas coming from every corner of the office; YouTube series ideas and talent questions, chips retail launch specs and what about that new ad format? Keeping up with the outside world, I checked Google Analytics to see how e-com was doing.

I stopped in my tracks.

We had more than five times the active users that we should see on a normal day. How could that be possible? It was not as much traffic as we’d get during a new product launch but the numbers were huge. Too huge. Continue reading “How an US Magazine Article Made me Rethink Everything”