Brands have an unprecedented opportunity to utilize virtual and augmented reality to drive incredible business results. To study this, we partnered with YuMe, Isobar and RetinAd to measure brand recall and biometric response to people playing our game, Kiss or Kill. Read on to learn about the most effective ways to use ads in VR.
My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality. Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers […]
In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference. There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing […]
I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever. Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through […]
The amazing team over at Big Picture decided to blow us away with an amazing new trailer for Thirst. Huge thanks to Jeff and the team! Click to check it out!
I’m a bit obsessed with real time sales data. At Quest I’d always have a window open showing our daily sales and I’d refresh it frequently – especially on big days like a new product release or Cyber Monday. It’s not the dollars but the indicator of progress that I love. With RLTY CHK we […]
There is a revival of high quality branded content happening right now. Brands like GoPro, Red Bull and Marriott know what Procter & Gamble knew when they created Soap Operas at the dawn of TV; nothing is more powerful than great content. And to create great content you need great talent. We recently launched the final episode of our […]
At Quest we are obsessed with learning. It all started with reading at 3x speed through Audible. That allows me to go through three books a month during my commute. But that’s not enough. So we decided to create a weekly talk show called Inside Quest. On it, we bring on amazing people like Tim […]
I had a great time on Eric Siu’s Growth Everywhere show. See embed below for the full episode. Eric knows the space better than most, so he asks great questions and surfaces a lot of actionable advice. We cover content creation, hiring, culture, SEO, the media mix and more! Pro Tip: Playback at 2x speed. It […]
Watch how Quest went from an impossible dream to the food company loved by millions.