In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference. There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing […]
Author Archives: Nicholas J. Robinson
Branded VR: Ads So Good You Won’t Look Away
I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever. Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through […]
Thirst VR Trailer
The amazing team over at Big Picture decided to blow us away with an amazing new trailer for Thirst. Huge thanks to Jeff and the team! Click to check it out!
The Power of One Fan
I’m a bit obsessed with real time sales data. At Quest I’d always have a window open showing our daily sales and I’d refresh it frequently – especially on big days like a new product release or Cyber Monday. It’s not the dollars but the indicator of progress that I love. With RLTY CHK we […]
Three Tips for Working with YouTube Stars
There is a revival of high quality branded content happening right now. Brands like GoPro, Red Bull and Marriott know what Procter & Gamble knew when they created Soap Operas at the dawn of TV; nothing is more powerful than great content. And to create great content you need great talent. We recently launched the final episode of our […]
Secrets of the Universe from the Worlds Best
At Quest we are obsessed with learning. It all started with reading at 3x speed through Audible. That allows me to go through three books a month during my commute. But that’s not enough. So we decided to create a weekly talk show called Inside Quest. On it, we bring on amazing people like Tim […]
Spilling all the Quest Marketing Secrets – Interview on Growth Everywhere
I had a great time on Eric Siu’s Growth Everywhere show. See embed below for the full episode. Eric knows the space better than most, so he asks great questions and surfaces a lot of actionable advice. We cover content creation, hiring, culture, SEO, the media mix and more! Pro Tip: Playback at 2x speed. It […]
The Quest Origin Story – Video
Watch how Quest went from an impossible dream to the food company loved by millions.
Playlist Live
I had a great time at Playlist Live and joining their business panel with guests Shay Butler, ShayCarl / Shaytards; Chrystina Woody, VP of Communications, StyleHaul; Will Keenan, President, Endemol Beyond; Jonathan Weilbaecher, VP of Optimization and Content Strategy, Collective Digital Studio; Adam Klaff, Head of Business, Development, VHX; Ali Adab, VP Content & Partnerships, BroadbandTV. […]
Secrets from the Back of the Box
It was late 2012. If Quest was a child it would have been at the peak of the awkward puberty stage; A middle schooler who just returned home from the dentist with a full set of braces. Quest was becoming something special, but it wasn’t fully formed. Case in point: the back of the box […]