Kodak, originally known for still photography, transformed culture forever and set a precedent that would go on to last for over a generation. In 1891, Kodak released a transparent roll film, which inventor Thomas Edison used to develop the first motion picture camera. Technical limitations often dictate a medium. Kodak’s film was created in the […]
Author Archives: Nicholas J. Robinson
Don’t make Electric Moons
In the late 1800s electricity was the technology de jure, ready to change the world. But no one was sure how. City planners, enamored with the possibilities, were unsure how to get around the cost and complexity of stringing wires to every home. They came up with what they thought was an easier solution. Electric […]
The Future of Buying
Who do you think has the top mobile payment app in the US? Apple? Google? Maybe Samsung? None of the above. It’s Starbucks. Of the 55 million Americans who used a mobile payment app this year, more than 40% will have done it on the Starbucks app. It’s an amazing example of how a strong […]
Three Reasons Why IHOB was a Brilliant Campaign
Imagine getting your top competitors to announce a new product for you…. The human brain is incredibly lazy. It has so much information to process that it will do whatever it can to simplify and quickly come to a conclusion. The best thing about these lazy brain quirks is that you can consciously know them, […]
Wires! Wires everywhere!
This is a photo from New York in 1887. Electricity and telegrams were new technology in the late 1800s. While it was clearly an advancement for society, the practical application was messy.
Quick take: Oculus Venues Social Seating
Have you ever run into someone that you sort of know on a street halfway across the world? There’s something magical and fun about the serendipity. A neighbor you might ignore in your elevator you are suddenly ecstatic to see on the streets of London. Oculus Venues has captured that magic with their social seating.
The AR Illusion
Feature-rich augmented reality is still many years away. You probably wouldn’t think that, however, after reading the headlines from today’s Apple WWDC 2018. Apple is employing some clever sleight of hand to make AR appear more polished than it actually is. This is the AR illusion. The AR illusion was in full effect at WWDC, […]
Kiss or Kill – The Social VR Game Show
Thanks to Henry and the rest of the team for their amazing work on our new Kiss or Kill trailer. Click to check it out!
The first study of brand recall in VR
Brands have an unprecedented opportunity to utilize virtual and augmented reality to drive incredible business results. To study this, we partnered with YuMe, Isobar and RetinAd to measure brand recall and biometric response to people playing our game, Kiss or Kill. Read on to learn about the most effective ways to use ads in VR.
Use These 3 Lessons From the Past to Create the Future of VR
My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality. Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers […]