Vertical is Personal: IGTV is the Aspect Ratio We’ve Been Waiting For

Kodak, originally known for still photography, transformed culture forever and set a precedent that would go on to last for over a generation. In 1891, Kodak released a transparent roll film, which inventor Thomas Edison used to develop the first motion picture camera. Technical limitations often dictate a medium. Kodak’s film was created in the […]

Don’t make Electric Moons

In the late 1800s electricity was the technology de jure, ready to change the world. But no one was sure how. City planners, enamored with the possibilities, were unsure how to get around the cost and complexity of stringing wires to every home. They came up with what they thought was an easier solution. Electric […]

Three Reasons Why IHOB was a Brilliant Campaign 

Imagine getting your top competitors to announce a new product for you…. The human brain is incredibly lazy. It has so much information to process that it will do whatever it can to simplify and quickly come to a conclusion. The best thing about these lazy brain quirks is that you can consciously know them, […]

The first study of brand recall in VR

Brands have an unprecedented opportunity to utilize virtual and augmented reality to drive incredible business results. To study this, we partnered with YuMe, Isobar and RetinAd to measure brand recall and biometric response to people playing our game, Kiss or Kill. Read on to learn about the most effective ways to use ads in VR.

Use These 3 Lessons From the Past to Create the Future of VR

My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality. Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers […]