Welcome to the first issue of Digital Future Friday! Here you’ll discover specialty, curated content related to technology, internet culture and our digital future.
Author Archives: Nicholas J. Robinson
Quick Take: Super Bowl LIII vs Gen Z
Remember when the Super Bowl was the cornerstone cultural moment?
The Confused Egg
An egg is the most popular synthetic influencer ever. World Record Egg, the world record holder for most liked Instagram post, accomplished what every Instagram star aims for – Huge exposure and a massive brand deal. And I still don’t understand it. Here are the top wins and losses from the Hulu Egg Campaign.
Hacking Human Laziness with Internet Heuristics
Admit it. Humans are lazy. And easily tricked. Our brain, in its never-ending quest to preserve glucose, seeks shortcuts. If our brains didn’t do this, we would be paralyzed by every mundane choice. These shortcuts are known as heuristics, and heuristics are the cornerstone of marketing manipulation.
What is The Egg?
A little mysterious. A little frivolous. A subtle discourse on popular culture, perhaps. It’s an egg. And it’s the most Liked image on Instagram… ever What is going on?
Three Ways to Start Marketing on Facebook Messenger
Consumer technology products are increasingly an essential part of brand marketing. Just as marketing teams need great storytellers, they also need great technologists. A prime example of technology driving brand growth are chatbots. Even Mark Zuckerberg agrees.
Generating Instagram Posts Through Machine Learning
Feeding the social media beast. Ask any marketer and they’ll lament at the time spent on every Instagram post, only to have the vast majority of them underperform. Having spent a lifetime on trying to solve this problem the old fashion way (IE put in more time) I decided to find a better way. I […]
VR Trivia Battle
It has been a long journey for our crazy VR game show, from the mad dash in 2017 that earned us a spot at GDC and SIGGRAPH, to bootstrapping the company with Azin for nearly two years, then bringing on HTC as our exclusive development and launch partner. Finally, VR Trivia Battle (formerly known as […]
Technology is the New Content
I remember when I first interviewed with the three Quest founders to join as the head of marketing. I laid out a plan to earn their first million fans, and explained that, to do it, the company would need to create a content studio. They thought I was joking. Back in 2011, a branded content […]
Exclusivity: The Ultimate Manipulator
Humans are nothing, if not predictable. Say we can’t do something and, damnit, we are going to do it, or scream about how ‘they’ wont let us. While the IHOB campaign short circuited our need to gossip, the Exclusive Mural zeros in on both our need to belong, and our fear of being excluded from […]