Hacking Human Laziness with Internet Heuristics

Admit it. Humans are lazy. And easily tricked. Our brain, in its never-ending quest to preserve glucose, seeks shortcuts. If our brains didn’t do this, we would be paralyzed by every mundane choice. These shortcuts are known as heuristics, and heuristics are the cornerstone of marketing manipulation.

Technology is the New Content

I remember when I first interviewed with the three Quest founders to join as the head of marketing. I laid out a plan to earn their first million fans, and explained that, to do it, the company would need to create a content studio. They thought I was joking. Back in 2011, a branded content […]

Exclusivity: The Ultimate Manipulator 

Humans are nothing, if not predictable. Say we can’t do something and, damnit, we are going to do it, or scream about how ‘they’ wont let us. While the IHOB campaign short circuited our need to gossip, the Exclusive Mural zeros in on both our need to belong, and our fear of being excluded from […]

Game Shows are the Real Hero of Innovation

What helps drive mainstream audiences toward new technologies? Is it celebrity endorsement? Big budget special effects? No? Well what about the humble game show? Content and technology have a vital symbiotic relationship. Just ask any VR developer (ahem) about the need for great content to support a new medium of entertainment – You can’t have […]

Vertical is Personal: IGTV is the Aspect Ratio We’ve Been Waiting For

Kodak, originally known for still photography, transformed culture forever and set a precedent that would go on to last for over a generation. In 1891, Kodak released a transparent roll film, which inventor Thomas Edison used to develop the first motion picture camera. Technical limitations often dictate a medium. Kodak’s film was created in the […]