A selection of articles I’ve written for other publications, podcast appearances, interviews, and presentations I’ve given at conferences.
I join Tom Bilyeu on Start Up Theory to talk about virtual reality, finding a co-founder, and the early days of a new business. And of course we reminisce about our time together at Quest Nutrition.
At RLTYCHK we wanted to discover how effective advertising can be in Virtual Reality. We teamed up with YuMe, Isobar and Retinad to run a 50 person test in our VR game show. The results were pretty amazing!
An interview with Springboard VR, the premiere VR arcade distribution platform, about designing VR Trivia Battle.
In this article for UploadVR, I write about the future of advertising and how immersive media will change the landscape.
In this article for UploadVR, I write about the nearly impossible task of getting our VR game show ready for the Game Developers Conference.
In this article for UploadVR I examine the history of technology to better understand the current state of virtual reality.
In my keynote for SydStart, I talk about how I developed the strategy of fun to build Quest Nutrition into a billion dollar brand.
An interview with Food Navigator about launching an exclusive fan community at Quest Nutrition.
In this podcast, I join Eric Siu of Growth Everywhere to talk about all the unconventional techniques we used at Quest.
My First Online Community
In 2001 I launched Maine-Street.com, my first online community, designed for Maine car enthusiasts. Here is an article by The Portland Press Herald about what we were doing.