Nick Robinson is the chief business officer at Big Sky Health, makers of the #1 fasting app, Zero.
Nick is seasoned marketing executive with over 10 years of experience combining community building and storytelling with emerging technology platforms. He thrives in a fast-paced startup environment, and is adept at delivering innovative marketing solutions that drive customer loyalty and brand advocacy.
After getting his degree at the Newhouse School of Communications at Syracuse University, Nick joined Michael Eisner’s Vuguru. At Vuguru, he helped produce, market, and distribute seven original multi-platform series.
From 2011 through 2017, Nick led the marketing strategy for Quest Nutrition as their Chief Marketing Officer, after helping bring the company to market in 2011. In 2014, Quest was a $1b brand and named the second fastest growing company in North America by INC Magazine.
Nick developed disruptive marketing strategies to build a brand with a loyal following. He launched an in-house content studio, pioneered the first non-endemic e-sports partnerships, and created the largest branded social community in the health and fitness space.
After a partnership with HTC led to experiencing a prototype of their Vive, Nick knew the ultimate story platform was finally here. In late 2016 he co-founded RLTY CHK, an immersive experience studio focused on transforming entertainment through story, technology and community.
Nick has spoken about marketing, technology and storytelling at events like SIGGRAPH, Playlist Live, Syd Start, the VMG Symposium, and Digital LA and has been featured in the Los Angeles Times, brandchannel and more.
When not immersed in alternate realities, Nick can be found flying drones, lifting weights and writing about the future.
About Digital Future
Digital Future provides strategic consulting to innovative brands, creates products that leverage tech to shape consumer behavior and explores how technology influences culture.
Key business pillars:
Consult: Strategic consulting is available for innovative companies looking to evolve their brand strategies and maximize digital and social platforms. We primarily partner with early stage digital wellness and CPG brands.
Create: Digital Future is creating a number of tech-forward products including an AI Instagram post generator, an iOS app designed to provide anonymous professional feedback from your peers, and a social VR game show in partnership with HTC.
Explore: Our weekly newsletter, Digital Future Friday, explores technology topics that are influencing culture, including AI, Synthetic Influencers, AR/VR, and memetic propaganda. Ongoing insights published throughout the week can be found at www.DigitalFuture.cc