Nick Robinson is an accomplished executive with over 15 years of experience leading marketing for innovative health and wellness brands. He most recently served as VP of Marketing at Zero Longevity Science where he brought the world’s most popular intermittent fasting app to market, accelerating the company’s growth from pre-revenue to eight figures in annual reoccurring revenue. Prior to Zero, Nick was chief marketing officer at Quest Nutrition, where he brought over 30 products to market, generating $500m in annual revenue.
After getting his degree at the Newhouse School of Communications at Syracuse University, Nick joined Michael Eisner’s Vuguru. At Vuguru, he helped produce, market, and distribute seven original multi-platform series.
From 2011 through 2017, Nick led the marketing strategy for Quest Nutrition as their Chief Marketing Officer, after helping bring the company to market in 2011. In 2014, Quest was a $1b brand and named the second fastest growing company in North America by INC Magazine.
Nick developed disruptive marketing strategies to build a brand with a loyal following. He launched an in-house content studio, pioneered the first non-endemic e-sports partnerships, and created the largest branded social community in the health and fitness space.
After a partnership with HTC led to experiencing a prototype of their Vive, Nick knew the ultimate story platform was finally here. In late 2016 he co-founded RLTY CHK, an immersive experience studio focused on transforming entertainment through story, technology and community.
Nick has spoken about marketing, technology and storytelling at events like SIGGRAPH, Playlist Live, Syd Start, the VMG Symposium, and Digital LA and has been featured in the Los Angeles Times, brandchannel and more.
When not immersed in alternate realities, Nick can be found gardening, lifting weights and writing about the future.
See more in Articles and Appearances and Work Portfolio.
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