Tag Archives: VR

Use These 3 Lessons From the Past to Create the Future of VR

My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality.

Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers and theorists like Marshall McLuhan, Jony Ive, and Raymond Loewy had to innovate within new mediums. We can use their experience to inform today’s virtual reality design process.

If you are thinking about joining the VR crusade, these three lessons, inspired by history’s greats, will help save you time and fine tune your thinking. Consider these early (and often) before opening your VR engine of choice.

Read the entire article on UploadVR.

Doing the Impossible: From Idea to Demoing at the Game Developers Conference

We’ve been going FAST sine launching RLTY CHK just six months ago. In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference.

There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing tools which help amplify this mindset, allowing you to move fast and, hopefully, make things. With these tools, a little luck, and a lot of tenacity, our six-month-old VR startup is heading to the Game Developers Conference to present our new game at Valve’s booth.

I’ll tell you how we did it.

Read the entire thing on UploadVR.

Branded VR: Ads So Good You Won’t Look Away

I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever.

Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through the awkward early days. VR will soon combine the emotional impact of a local experience with the global audience of a YouTube video. This new medium will allow for a brand-to-brain connection, providing direct access to consumers’ hearts and minds.

Read the whole article on UploadVR.