Archive for the ‘JK Wedding’ tag
According to Visible Measures, prior to the comedic television spoof, the video was averaging around 105,000 views/day. Immediately following Jim and Pam’s TV wedding done JK-style, however, the original once again got passed around with alacrity with over 400,000 views in a single day.
If only Jill and Kevin had a rev share with YouTube, they would have been able to pay for those silly brown suits.
Last nights Season Finale of ‘The Office’ ends in the epic “Office Wedding Dance’ (above). Leave it to ‘The Office’ to transcend mediums and spoof this popular viral in a way as… touching as the original. In fact, it’s probably more touching. We’ve been rooting for Pam and Jim for five seasons. We know the Dunder Mifflin crew in an intimate way that only television (At least, for the moment) can create.
I wrote about the original JK Wedding Dance previously and it’s now more important than being Sony’s #8 music video on YouTube (And I bet that will rise the ranks for a few days following the Office spoof). It’s a new kind of Traditional and New Media merge – One of content and ideas rather than technical or distribution paradigms. It sets a precedent that it’s ok for TV to copy the Web. Audiences will get it.
According to NewTeeVee the the JK Wedding Entrance Dance (above) is Sony’s 8th most popular music video on YouTube, with nearly 26 million hits.
When it was first released, Sony had a major problem. The song, Forever by Chris Brown, was their ‘property’. Lord knows Jill and Kevin Peterson didn’t pay no stinkin ASCAP fees. And now, my lord, it’s on YOUTUBE?!