JK Wedding – 12 Million Views thanks to ‘The Office’

As I predicted, the JK Wedding video had a huge spike thanks to the Office Season Finale spoof. According to Mashable

According to Visible Measures, prior to the comedic television spoof, the video was averaging around 105,000 views/day. Immediately following Jim and Pam’s TV wedding done JK-style, however, the original once again got passed around with alacrity with over 400,000 views in a single day.

If only Jill and Kevin had a rev share with YouTube, they would have been able to pay for those silly brown suits.

NBC Loves Random Dancing and Transcends Mediums in the Process

Last nights Season Finale of ‘The Office’ ends in the epic “Office Wedding Dance’ (above). Leave it to ‘The Office’ to transcend mediums and spoof this popular viral in a way as… touching as the original. In fact, it’s probably more touching. We’ve been rooting for Pam and Jim for five seasons. We know the Dunder Mifflin crew in an intimate way that only television (At least, for the moment) can create.

I wrote about the original JK Wedding Dance previously and it’s now more important than being Sony’s #8 music video on YouTube (And I bet that will rise the ranks for a few days following the Office spoof). It’s a new kind of  Traditional and New Media merge – One of content and ideas rather than technical or distribution paradigms. It sets a precedent that it’s ok for TV to copy the Web. Audiences will get it.

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