The AR Illusion

Feature-rich augmented reality is still many years away. You probably wouldn’t think that, however, after reading the headlines from today’s Apple WWDC 2018. Apple is employing some clever sleight of hand to make AR appear more polished than it actually is. This is the AR illusion.

The AR illusion was in full effect at WWDC, and it may have some long-term impacts for the immersive industry. Continue reading “The AR Illusion”

Use These 3 Lessons From the Past to Create the Future of VR

My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality.

Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers and theorists like Marshall McLuhan, Jony Ive, and Raymond Loewy had to innovate within new mediums. We can use their experience to inform today’s virtual reality design process.

If you are thinking about joining the VR crusade, these three lessons, inspired by history’s greats, will help save you time and fine tune your thinking. Consider these early (and often) before opening your VR engine of choice.

Read the entire article on UploadVR.

Doing the Impossible: From Idea to Demoing at the Game Developers Conference

In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference.

There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing tools which help amplify this mindset, allowing you to move fast and, hopefully, make things. With these tools, a little luck, and a lot of tenacity, our six-month-old VR startup is heading to the Game Developers Conference to present our new game at Valve’s booth.

I’ll tell you how we did it.

Read the entire thing on UploadVR.

Branded VR: Ads So Good You Won’t Look Away

I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever.

Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through the awkward early days. VR will soon combine the emotional impact of a local experience with the global audience of a YouTube video. This new medium will allow for a brand-to-brain connection, providing direct access to consumers’ hearts and minds.

Read the whole article on UploadVR.

The Power of One Fan

I’m a bit obsessed with real time sales data. At Quest I’d always have a window open showing our daily sales and I’d refresh it frequently – especially on big days like a new product release or Cyber Monday.

It’s not the dollars but the indicator of progress that I love.

With RLTY CHK we get that data through the Steam partner portal. We’re in the very early stages of our game releases so sales are consistently low. We’re focused on creating great games through our fan development process, not unit sales. Those will come next year with our full release.

So imagine my surprise when I saw this on Monday morning…

Continue reading “The Power of One Fan”

Three Tips for Working with YouTube Stars

There is a revival of high quality branded content happening right now. Brands like GoPro, Red Bull and Marriott know what Procter & Gamble knew when they created Soap Operas at the dawn of TV; nothing is more powerful than great content. And to create great content you need great talent.

We recently launched the final episode of our series FOOD FOR THOUGHT with Matt Santoro. It is our highest performing series to date with over 1.5 million views and is responsible for doubling our YouTube subscribers from 60,000 to over 120,000 in just two months.

I’ve distilled some learning from the process into three techniques you can use to help you work with YouTube stars and create impactful content.

Continue reading “Three Tips for Working with YouTube Stars”

Secrets of the Universe from the Worlds Best

At Quest we are obsessed with learning. It all started with reading at 3x speed through Audible. That allows me to go through three books a month during my commute.

But that’s not enough.

So we decided to create a weekly talk show called Inside Quest. On it, we bring on amazing people like Tim Ferriss, Ryan Holiday and Robert Greene and get them to reveal their secrets.

And reveal they do.

 

3/11/17 Update – The show is now called Impact Theory and you can watch it here.