Building a Brand in the Social Age

Lessons learned as the Chief Marketing Officer @ Quest Nutrition

Archive for the ‘Piracy’ Category

JK Wedding – 12 Million Views thanks to ‘The Office’

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As I predicted, the JK Wedding video had a huge spike thanks to the Office Season Finale spoof. According to Mashable

According to Visible Measures, prior to the comedic television spoof, the video was averaging around 105,000 views/day. Immediately following Jim and Pam’s TV wedding done JK-style, however, the original once again got passed around with alacrity with over 400,000 views in a single day.

If only Jill and Kevin had a rev share with YouTube, they would have been able to pay for those silly brown suits.

Written by Nicholas J. Robinson

October 13th, 2009 at 3:56 pm

NBC Loves Random Dancing and Transcends Mediums in the Process

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Last nights Season Finale of ‘The Office’ ends in the epic “Office Wedding Dance’ (above). Leave it to ‘The Office’ to transcend mediums and spoof this popular viral in a way as… touching as the original. In fact, it’s probably more touching. We’ve been rooting for Pam and Jim for five seasons. We know the Dunder Mifflin crew in an intimate way that only television (At least, for the moment) can create.

I wrote about the original JK Wedding Dance previously and it’s now more important than being Sony’s #8 music video on YouTube (And I bet that will rise the ranks for a few days following the Office spoof). It’s a new kind of  Traditional and New Media merge – One of content and ideas rather than technical or distribution paradigms. It sets a precedent that it’s ok for TV to copy the Web. Audiences will get it.

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Written by Nicholas J. Robinson

October 9th, 2009 at 11:24 am

The Music Industry’s Gotta Feeling

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Sure, there are production snafus, but the 172 communication students (And boy, Com majors really are the same everywhere) who put together this one-take ‘lipdub‘ did a damn good job. Allegedly only took them two takes, but I assume hours of planning. Impressive stuff.

You know what else is impressive? Half a million views in two weeks. You know what is smart? Instead of removing the video from you YouTube due to copyright infringement, it is – you guessed it – Monetized.

Is the music industry finally starting to get it? Perhaps there IS hope in this new world! Now, lets find  a way to get all video content monetized and end the damn Piracy Witch Hunt.

Written by Nicholas J. Robinson

October 1st, 2009 at 5:01 pm

Dancing and Piracy – When My Posts Combine …

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According to NewTeeVee the the JK Wedding Entrance Dance (above) is Sony’s 8th most popular music video on YouTube, with nearly 26 million hits.

When it was first released, Sony had a major problem. The song, Forever by Chris Brown, was their ‘property’. Lord knows Jill and Kevin Peterson didn’t pay no stinkin ASCAP fees. And now, my lord, it’s on YOUTUBE?!

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Written by Nicholas J. Robinson

September 29th, 2009 at 12:08 pm