Branded VR: Ads So Good You Won’t Look Away

I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever.

Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through the awkward early days. VR will soon combine the emotional impact of a local experience with the global audience of a YouTube video. This new medium will allow for a brand-to-brain connection, providing direct access to consumers’ hearts and minds.

Read the whole article on UploadVR.