My love for all things digital started at an early age. I designed websites, created short films, and explored how to merge storytelling with internet communities.
In 2007 I was one of the first hires to help Michael Eisner with his new media studio, Vuguru. We created a hit with Prom Queen which we premiered on the home page of MySpace, generating millions of views per episode.
During my time at Vuguru we produced, marketed and distributed seven series which were on the cutting edge of original scripted content.
After leaving Vuguru I was recruited as the first executive hire for Quest Nutrition as their head of Digital Strategy and Marketing. I joined a few weeks after Quest sold their first protein bar. The world didn’t know who we were, but they were about to.
Through world class products and an innovative marketing strategy Quest Nutrition has become one of the fastest growing sports nutrition companies in the world. It’s hard to miss Quest. Wether you’re searching for a protein bar online, or asking an employee at a GNC or Vitamin Shoppe, Quest is the #1 selling protein bar in the sports nutrition category.
With more social media fans than anyone in our category, Quests’ massive social reach allows us to launch new products to over one million people without the need for traditional advertising. Our community was instrumental in bringing Quest to over 10,000 retail stores including GNC, The Vitamin Shoppe and Whole Foods. In August 2014 Quest Nutrition was named as the 2nd fastest growing company in North America on the Inc 500.
And that’s just the beginning.