Nick Robinson is a seasoned marketing executive with over 10 years of experience merging community building and storytelling with emerging technology platforms. He thrives in a fast-paced startup environment, and adept at delivering innovative marketing solutions that drive customer loyalty and brand advocacy.
Nick led the marketing strategy for Quest Nutrition and helped bring the company to market in 2011. Three years later, Quest was a $1b brand and named the second fastest growing company in North America by INC Magazine. After six years with Quest Nick co-founded VR startup RLTYCHK.
Nick has been obsessed with the fusion of story, technology, and community since the days of dial up. At Michael Eisner’s Vuguru, Nick helped produce, market, and distribute seven original multi-platform series. He was the first hire at Quest Nutrition where he led global marketing for what became a $1B brand.
Nick developed disruptive marketing strategies to build a brand with a loyal following. He launched an in-house content studio, pioneered the first non-endemic e-sports partnerships, and created the largest branded social community in the health and fitness space.
After a partnership with HTC led to experiencing a prototype of their Vive, Nick knew the ultimate story platform was finally here. In late 2016 he co-founded RLTY CHK, an immersive experience studio focused on transforming entertainment through story, technology and community.
Nick has spoken about marketing, technology and storytelling at events like SIGGRAPH, Playlist Live, Syd Start, the VMG Symposium, and Digital LA and has been featured in the Los Angeles Times, brandchannel and more.
When not immersed in alternate realities, Nick can be found flying drones, lifting weights and philosophizing about the future.