Imagine getting your top competitors to announce a new product for you….
The human brain is incredibly lazy. It has so much information to process that it will do whatever it can to simplify and quickly come to a conclusion. The best thing about these lazy brain quarks is that you can consciously know them, study them, even deploy them against others, and they will still effect you.
If you design something that bypasses the frontal lobe then strategy goes out the window. There’s a studied medical condition where those with certain frontal lobe injuries lose their strategic ability.
Case in point, the IHOB campaign. This simple stunt bypassed the social media managers logical and strategic minds, sent them into “I must respond!” autopilot, and they began tweeting… on their competitors behalf. Can you imagine doing that if you took a few hours to really analyze what was going on?
In celebration of the lazy human brain, and to allow its autopilot effects to take hold of me, here are the top three reasons why the IHOB campaign was brilliant. Continue reading “Top Three Reasons IHOB was a Brilliant Campaign “
This is a photo from New York in 1887.
Electricity and telegrams were new technology in the late 1800s. While it was clearly an advancement for society, the practical application was messy.
Continue reading “Wires! Wires everywhere!”
Have you ever run into someone that you sort of know on a street halfway across the world? There’s something magical and fun about the serendipity. A neighbor you might ignore in your elevator you are suddenly ecstatic to see on the streets of London.
Oculus Venues has captured that magic with their social seating.
Continue reading “Quick take: Oculus Venues Social Seating”
Feature-rich augmented reality is still many years away. You probably wouldn’t think that, however, after reading the headlines from today’s Apple WWDC 2018. Apple is employing some clever sleight of hand to make AR appear more polished than it actually is. This is the AR illusion.
The AR illusion was in full effect at WWDC, and it may have some long-term impacts for the immersive industry. Continue reading “The AR Illusion”
Thanks to Henry and the rest of the team for their amazing work on our new Kiss or Kill trailer.
Click to check it out!
Continue reading “Kiss or Kill – The Social VR Game Show”
Brands have an unprecedented opportunity to utilize virtual and augmented reality to drive incredible business results. To study this, we partnered with YuMe, Isobar and RetinAd to measure brand recall and biometric response to people playing our game, Kiss or Kill.
Read on to learn about the most effective ways to use ads in VR.
Continue reading “The first study of brand recall in VR”
My latest article for UploadVR is live! I distill lessons from some of histories best designers and media thinkers that can be applied to these early days of virtual reality.
Creating for a new medium, which is still in the midst of discovering itself, can be challenging. Luckily, we have history to help guide us. Designers and theorists like Marshall McLuhan, Jony Ive, and Raymond Loewy had to innovate within new mediums. We can use their experience to inform today’s virtual reality design process.
If you are thinking about joining the VR crusade, these three lessons, inspired by history’s greats, will help save you time and fine tune your thinking. Consider these early (and often) before opening your VR engine of choice.
Read the entire article on UploadVR.
In my latest article for Upload VR I explain how we went from an idea to working game that Valve brought on to demo at the Game Developers Conference.
There’s beauty in the chaos of a startup’s early days when the team decides to roll the dice. For virtual reality entrepreneurs there are some amazing tools which help amplify this mindset, allowing you to move fast and, hopefully, make things. With these tools, a little luck, and a lot of tenacity, our six-month-old VR startup is heading to the Game Developers Conference to present our new game at Valve’s booth.
I’ll tell you how we did it.
Read the entire thing on UploadVR.
I wrote a piece for UploadVR exploring how Virtual Reality will change marketing forever.
Virtual Reality represents the biggest brand building opportunity in the history of marketing. Brands have long formed symbiotic relationships with emerging media technologies like print, radio, TV and social. Together, they bring the ‘new’ to the mainstream and help each other through the awkward early days. VR will soon combine the emotional impact of a local experience with the global audience of a YouTube video. This new medium will allow for a brand-to-brain connection, providing direct access to consumers’ hearts and minds.
Read the whole article on UploadVR.
The amazing team over at Big Picture decided to blow us away with an amazing new trailer for Thirst. Huge thanks to Jeff and the team!
Click to check it out!
Continue reading “Thirst VR Trailer”